Slovakia is latest to prove subscription model online

Home page of Dennik N

Contrary to all the predictions about the public's unwillingness to pay for news when it is freely available online, more publishers of high-quality, in-depth reporting are making money.

The latest example comes from Slovakia, as recounted by Rob Sharp in Nieman Lab. The editors of a popular national newspaper there discovered that a news organization tainted by corruption accusations was about to buy a significant stake in their paper.

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Anticipating restrictions on their work, the editor, Matus Kostolny, and a team of his lieutenants decided to start an independent online news publication, Dennik N.

As Sharp describes:

The outlet attracted €1 million of private investment and advanced subscriptions of around €300,000. They launched their daily website in January 2015, and a printed paper shortly afterward. Now, just over two years later, they are among the top five quality newspaper websites in Slovakia. In a country of 5.4 million people, the paper has 23,000 paying digital subscribers, the most nationally, and 110,000 registered readers.

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In Spain, two digital journalism success stories

Ignacio Escolar, left, of El Diario and Pedro J. Ramirez of El Español (photo: James Breiner)

HUESCA, Spain -- Two of the leading figures of the digital media revolution took the stage together and chatted about what it is like to wear the hats of journalist, shareholder, owner, and chief salesman of their respective media outlets.

Both had founded important print newspapers. Both had turned to digital media in search of independence from the control of public discourse exerted by the political and business elite. Both are evangelists for making better journalism to build a better society.

And both had achieved remarkable financial successes with innovative business models for digital media. A packed auditorium at the XVI Digital Journalism Congress wanted to hear how they did it.

'Partners' not subscribers

"How did we get here?" asked Ignacio Escolar, 39, who founded El Diario ("The Daily") in 2012 with a handful of journalists who had been laid off or cast aside by traditional media in the financial crisis. "We're journalists, shareholders, directors, and chief promoters because we were pushed into starting our own media companies."
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